28.02.2023
The GEL-NYC by ASICS
Forever pushing limits.
Innovation, craftsmanship, and unique aesthetics. Japanese sports brand ASICS never fails to create everlasting dynamic footwear as it continues to validate its heritage by crafting technically detailed designs that help us create a sound mind in a sound body.
To enlarge the brand's legacy, ASICS decided to add another pair to their range of footwear. The GEL-NYC. A design that pays homage to vintage looks while simultaneously beaming modern authenticity, is premium in quality, pleasing to the eye, and is made using recycled materials. Simply a design that uplifts your mind with every step.
After all, nothing feels better than moving with ASICS.
Innovation, craftsmanship, and unique aesthetics. Japanese sports brand ASICS never fails to create everlasting dynamic footwear as it continues to validate its heritage by crafting technically detailed designs that help us create a sound mind in a sound body.
To enlarge the brand's legacy, ASICS decided to add another pair to their range of footwear. The GEL-NYC. A design that pays homage to vintage looks while simultaneously beaming modern authenticity, is premium in quality, pleasing to the eye, and is made using recycled materials. Simply a design that uplifts your mind with every step.
After all, nothing feels better than moving with ASICS.
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Videography: Patrick Kenawy & Freshmen Media | Photographer: Amanda Elise K. | Assistent Photographer: Jaane Jain | Make-Up & Hair Artist: Nataly Vasilchenko | Talent: Fia Hamelijnck | Additional Designs: Paulina Meyle
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