For our latest editorial, we set out to bring the Total 90 back into the spotlight, not as a relic of the past, but as a piece that still resonates with today’s generation. Through the lens of the soft club aesthetic, we reimagine this classic in a world where nostalgia and modernity coexist. This shoot was our way of paying homage to the golden era of football while making it feel entirely fresh, reflecting our customers, who value both the roots of a classic and its place in the present moment. The soft club aesthetic provided the perfect setting for this reintroduction. It’s about contrasts, where the tough, adrenaline-fuelled spirit of football meets a more introspective, dreamy approach to styling. It’s bold yet delicate, rugged yet refined. The Total 90, with its unmistakable design and cultural weight, fit right into this narrative, effortlessly bridging past and present. More than just a shoot, this editorial stands as a reminder of why we do what we do at Maha Amsterdam. We’re not just about trends; we’re about storytelling. About honouring the pieces that shaped us while reimagining them for a new wave of style. The Total 90 isn’t just back, it’s been reborn, and we’re here for it.
