Maha Amsterdam Meets Up With: Carmen, Elyse and Anna

11.05.2024

Maha Amsterdam Meets Up With: Carmen, Elyse and Anna

In honour of Mother's Day, we embark on a heartfelt journey celebrating the essence of motherhood, style, and comfort. At the heart of our campaign is a genuine appreciation for the daily lives of moms, where joy, connection, and the comfort of Crocs intertwine seamlessly. Join us as we highlight the stories of inspiring women who master the delicate juggle of motherhood while radiating warmth and style.

Carmen Maria Atiyah de Baets pours her heart into CARMEN, a guesthouse-kitchen-shop nestled just around the corner of the Maha Amsterdam store. Alongside her partner, Joris ter Meulen Swijtink, Carmen has transformed a 17th-century canal house into a space where design, cuisine, and hospitality blend seamlessly. Rooted in her Dutch-Lebanese heritage and her background in Middle Eastern Studies and fashion strategy, Carmen infuses CARMEN with style, warmth and cultural richness. Here, you can enjoy the best seasonal dishes, find the most beautiful pieces and nestle within the tranquil ambience of the house’s suites. It’s a place where guests are welcome like family, and stories are shared, nurturing experiences that embrace connection. Amidst the hustle and bustle of life, Carmen cherishes moments with her daughter as she navigates the delicate balance of motherhood while continuing to build CARMEN. Find them both wearing Crocs during the daily juggle.

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Elyse Mulder has been a cherished member of the Maha Amsterdam team since the beginning, bringing dedication and warmth into the store. With her background in social work and nurturing personality, she later transitioned to ELANCE Academy. The academy is a space that coaches girls and young women, helping them discover and develop their dreams, ambitions, and talents. Through coaching, they learn to believe in their inner strength, enabling them to make confident choices and build their future, ultimately benefiting not only themselves but also their friends, sisters, mothers, and future children. Over a year ago, Elyse also embraced the beautiful journey of motherhood, a role that resonates deeply with her. Explore how Elyse adorns herself and her precious little one with love and style.

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Anna Claassen, a cherished stylist and creative director, has left a mark on the industry through her authentic work. Collaborating with her for our jade collection last month was a true pleasure for Maha Amsterdam. During this collaboration, we were able to appreciate her expertise, thorough research, and distinctive choices in shapes, materials, and colours. There's no one quite like her when it comes to styling Crocs. Take a scroll and let her creativity ignite your imagination as you explore how to style the Crocs for yourself and your little one.

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Talent: Carmen de Baets | Elyse Mulder | Anna Claassen